Pay-Per-Click (PPC) advertising is a digital marketing strategy that allows businesses to gain visibility online by paying only when someone clicks on their ad. It’s a highly targeted, cost-effective way to drive traffic to websites, promote products or services, and generate leads. PPC is most commonly associated with search engines like Google and Bing, where advertisers bid on keywords relevant to their business. When users search for those terms, ads appear at the top of the search results, giving businesses instant exposure.

Beyond search engines, PPC is also used on social media platforms like Facebook, Instagram, and LinkedIn, where ads can be shown based on user demographics, interests, and behaviors. One of the main advantages of PPC is its ability to deliver quick results and measurable performance. Advertisers can track how much they spend, how many clicks they get, and what actions users take after clicking the ad. With proper management and optimization, PPC can offer a strong return on investment (ROI) and serve as a key component of a broader digital marketing strategy. Whether you’re a small startup or a large enterprise, PPC provides a flexible, scalable way to reach your target audience and grow your online presence.